The l Microenvironment 2-6 Suppliers Publics Company Key Forces in the Microenvironment Competitors Intermediaries Customer Markets 對计至（竹置多大学 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 2－6 Suppliers Customer Markets Publics Company Competitors Intermediaries Key Forces in the Microenvironment The Microenvironment