Cranium Filament Reductions 2.0 Situation Analysis Cranium Filament Reductions is in its first year of business as a start-up company. Cranium recognizes the fact that a comprehensive, strategic marketing plan is required to ensure profitability and success. Cranium offers a wide range of hair cutting services. The market need is or a one-stop, convenient hair salon that is skilled and reasonably priced serving the entire 2.1 Market Summary Cranium Filament Reductions possess good information about the market and knows a great deal about the common attributes of its most prized customers. Cranium will leverage this information to understand who is served their specific needs, and how Cranium can better serve them Target Markets Mothers w/children Table 2.1: Target Market Forecast Target Market Forecast Potential Customers Growth 2002 2004 CAGR 64,157 900% Females 1000% Mothers w/children 23.400 27,802 9.00% 9.27% l15,166 125,839 9.27%2.0 Situation Analysis Cranium Filament Reductions is in its first year of business as a start-up company. Cranium recognizes the fact that a comprehensive, strategic marketing plan is required to ensure profitability and success. Cranium offers a wide range of hair cutting services. The market need is for a one-stop, convenient, hair salon that is skilled and reasonably priced, serving the entire family. 2.1 Market Summary Cranium Filament Reductions possess good information about the market and knows a great deal about the common attributes of its most prized customers. Cranium will leverage this information to understand who is served, their specific needs, and how Cranium can better serve them. Males Females Mothers w/children Target Markets Table 2.1: Target Market Forecast Target Market Forecast Potential Customers Growth 2002 2003 2004 2005 2006 CAGR Males 9% 54,000 58,860 64,157 69,931 76,225 9.00% Females 10% 28,000 30,800 33,880 37,268 40,995 10.00% Mothers w/children 9% 23,400 25,506 27,802 30,304 33,031 9.00% Total 9.27% 105,400 115,166 125,839 137,503 150,251 9.27% Cranium Filament Reductions Page 2