《影视产业概论》课程教学大纲 一、课程基本信息 课程代码：16063303 课程名称：影视产业概论 英文名称：Introduction to Film and Television Industry 课程类别：专业课 次 时：48 学 分：3 适用对象：文化产业管理专业 考核方式：考查 先修课程：文化学经济学原理 二、课程简介 中文简介：《影视产业概论》课程是为文化产业管理专业本科生开设的专业选修 课，该课程在我国高校的文科建设中是一门正在形成的新兴学科。该课程主要内容包 括电影产业发展历程、产业特征和性质、影视产业链、影视产业政策法规、互联网背 景下的影视产业发展等。通过对上述内容的理论阐释、案例分析、讨论，使学生对影 视作为一种商品、一种产业所涉及的从生产、供给到消费各个市场领域以及宏观上的 管理都有一个比较清晰的认识和了解，为本专业的进一步学习和未来的就业打好基 础。 英文简介：Introduction to Film and Television Industry is a course for undergraduates majoring in cultural industry management,which is a emerging subject in the construction of liberal arts in colleges and universities in China.The main content of this course includes the development course.characteristics and nature of film industry.film and television industry chain,policies and regulations,film and television industry development in the context of the internet,etc.Based on the above interpretation of the theory.case analysis and discussion of the content.so that the students have a more clear understanding of film and TV as a commodity.a kind of industry involved from the production and supply to the consumer market and macro management. 三、课程性质与教学目的1 《影视产业概论》课程教学大纲 一、课程基本信息 课程代码：16063303 课程名称：影视产业概论 英文名称：Introduction to Film and Television Industry 课程类别： 专业课 学 时：48 学 分：3 适用对象:文化产业管理专业 考核方式：考查 先修课程：文化学 经济学原理 二、课程简介 中文简介：《影视产业概论》课程是为文化产业管理专业本科生开设的专业选修 课，该课程在我国高校的文科建设中是一门正在形成的新兴学科。该课程主要内容包 括电影产业发展历程、产业特征和性质、影视产业链、影视产业政策法规、互联网背 景下的影视产业发展等。通过对上述内容的理论阐释、案例分析、讨论，使学生对影 视作为一种商品、一种产业所涉及的从生产、供给到消费各个市场领域以及宏观上的 管理都有一个比较清晰的认识和了解，为本专业的进一步学习和未来的就业打好基 础。 英文简介：Introduction to Film and Television Industry is a course for undergraduates majoring in cultural industry management,which is a emerging subject in the construction of liberal arts in colleges and universities in China.The main content of this course includes the development course,characteristics and nature of film industry, film and television industry chain,policies and regulations,film and television industry development in the context of the internet,etc.Based on the above interpretation of the theory,case analysis and discussion of the content, so that the students have a more clear understanding of film and TV as a commodity,a kind of industry involved from the production and supply to the consumer market and macro management. 三、课程性质与教学目的