Steps in Setting Price Policy 1. Select the pricing objective 2. Determine demand 3. Estimate costs 4. Analyze competitor price mix 5. Select a pricing method 6. Select the final price 9 O Copy rights reserved, Zou Deqiang9 9 © Copy rights reserved, Zou Deqiang Steps in Setting Price Policy 1. Select the pricing objective 2. Determine demand 3. Estimate costs 4. Analyze competitor price mix 5. Select a pricing method 6. Select the final price