雒剥卧经降贸多大誉 营销学原理 3.In the actual buying process,reference groups have_ er influence on the buyers of soap than on the buyers of cars. 4.The type of market that consists of many buyers and sellers who trade over a range of prices rather than a single price is called competition. 5.When a competitor takes a differentiated marketing strategy,it is wise for you to use a/an marketing strategy.Vice versa,you should use a differentiated or concentrated marketing strategy when your competitor shifts to an undifferentiated marketing strategy. IV.Calculate the following(20%): 1.Qianwei Co.Ltd.markets bicycles in the U.S.It has the following costs and expected sales: Fixed cost $2,760,000 Variable cost $1,440,000 Expected Unit Sales 120.000 Now suppose Qianwei wants to earn a 20%markup on sales,what the price for each bicycle should be? 2.Suppose the fixed cost for producing umbrella is $22,600,the unit price is $2.00 and variable cost $1.20,please calculate the sales units with a target profit of $8,000.How many units must you sell if you want to gain such a profit? 第5页共10页营销学原理 3. In the actual buying process, reference groups have ________er influence on the buyers of soap than on the buyers of cars. 4. The type of market that consists of many buyers and sellers who trade over a range of prices rather than a single price is called _______________ competition. 5. When a competitor takes a differentiated marketing strategy, it is wise for you to use a/an ____________marketing strategy. Vice versa, you should use a differentiated or concentrated marketing strategy when your competitor shifts to an undifferentiated marketing strategy. IV. Calculate the following(20%): 1. Qianwei Co. Ltd. markets bicycles in the U.S. It has the following costs and expected sales: Fixed cost $2,760,000 Variable cost $1,440,000 Expected Unit Sales 120,000 Now suppose Qianwei wants to earn a 20% markup on sales, what the price for each bicycle should be? 2. Suppose the fixed cost for producing umbrella is $22,600, the unit price is $2.00 and variable cost $1.20, please calculate the sales units with a target profit of $8,000. How many units must you sell if you want to gain such a profit? 第 5 页 共 10 页