the case. Remember that strategic marketing problems are long-term, involve large sums of money, and affect multiple aspects of the firm You should be on alert for symptoms parading as key issues and underlying problems, as case writers often present false clues. Identify the symptoms that led you to the main problem. Several paragraphs Alternative Solutions This section is the most important section of the case write-up and should clearly identify and develop two independent alternative solutions to the problem in the case. You need to fully develop each altemative, including details about the altemative, implementation of discussing advantages and disadvantages of each alternative This section shows your creativity, your ingenuity, and your marketing strategy expertise, thorough as possible in your development of each alternative. Each altemative should be fully developed and analyzed in a total of no more than one page for each Recommended solution This section should state which of the two altematives you developed in the previous section should be implemented by the company. The key is to match the intemal resources(strengths) of the firm to the opportunities and threats in the extemal environment in a way that addresses(and resolves) the key marketing pro blem(s) you've dentified Be certain to describe the decision-making process that led to your recommended solution Marketing Management Case Worksheets Part 1: The Situation Analysis The first thing you need to do with any case analysis is develop a detailed review of the internal and extemal environments You won t have enough information in most cases to answer all of these questions, but you should do your best to find as many answers as possible. Be sure to go beyond just the facts given in the case to make educated analyses and assumptions The 20 Key Questions 22 the case. Remember that strategic marketing problems are long-term, involve large sums of money, and affect multiple aspects of the firm. You should be on alert for symptoms parading as key issues and underlying problems, as case writers often present false clues. Identify the symptoms that led you to the main problem. Several paragraphs. Alternative Solutions: This section is the most important section of the case write-up and should clearly identify and develop two independent alternative solutions to the problem in the case. You need to fully develop each alternative, including details about the alternative, implementation of each alternative, potential outcomes of implementing each alternative, as well as discussing advantages and disadvantages of each alternative. This section shows your creativity, your ingenuity, and your marketing strategy expertise, which is why this section is the most important section of the case write-up. Be as thorough as possible in your development of each alternative. Each alternative should be fully developed and analyzed in a total of no more than one page for each. Recommended Solution: This section should state which of the two alternatives you developed in the previous section should be implemented by the company. The key is to match the internal resources (strengths) of the firm to the opportunities and threats in the external environment in a way that addresses (and resolves) the key marketing pro blem(s) you've identified. Be certain to describe the decision-making process that led to your recommended solution. Marketing Management Case Worksheets Part 1: The Situation Analysis* The first thing you need to do with any case analysis is develop a detailed review of the internal and external environments. You won’t have enough information in most cases to answer all of these questions, but you should do your best to find as many answers as possible. Be sure to go beyond just the facts given in the case to make educated analyses and assumptions. The 20 Key Questions: