Factors Influencing Consumer Behavior 3-6 Cultural Social Personal Culture Psycho- Reference Age and iě-cycle Togical groups Occupation Motivation Sub- Perception Buyer culture Family Economic situation Learning Lifestyle Beliefs and Social Roles Personality attitudes class and and status self-concept 對至（竹宜多大导 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 3－6 Factors Influencing Consumer Behavior Social Reference groups Family Roles and status Personal Age and life-cycle Occupation Economic situation Lifestyle Personality and self-concept Psycho￾logical Motivation Perception Learning Beliefs and attitudes Buyer Culture Sub￾culture Social class Cultural