0) Current use of sentiment analysis in voice of the customer applications allows companies to change their products or services in real time in response to customer sentiment Answer: TRUE Diff: 2 Page Ref: 276 I 1) In sentiment analysis, it is hard to classify some subjects such as news as good or bad, but easier to classify others, e.g., movie reviews, in the same way Answer: TRUE Diff: 2 Page Ref: 276 12)Search engines are only used in the context of the World wide Web(www) Answer: FALSE Diff: 2 Page Ref: 291 13)Search engine optimization(SEO)techniques play a minor role in a Web site's search ranking because only well-written content matters Answer: FALSE Diff: 2 Page Ref: 294-295 14)Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback directly to be useful in determining their preferences Ansy Diff: 2 Page Ref: 299 15) Since little can be done about visitor Web site abandonment rates, organizations have to focus their efforts on increasing the number of new visitors Answer FALSE Diff: 2 Page Ref: 303 16 Web-based media has nearly identical cost and scale structures as traditional media Answer: FALSE Diff: 2 Page Ref: 309 17)Consistent high quality, higher publishing frequency, and longer time lag are all attributes of industrial publishing when compared to Web publishing Answer: FALSE Diff: 2 Page Ref: 309-310 18) In the evolution of social media user engagement, the largest recent change is the growth of creators Answer: FAL Diff: 2 Page Ref: 310-31 19)Descriptive analytics for social media feature such items as your followers as well as the content in online conversations that help you to identify themes and sentiment Answer: FALSE Diff: 2 Page Ref: 311 Copyright C 2018 Pearson Education, Inc2 Copyright © 2018 Pearson Education, Inc. 10) Current use of sentiment analysis in voice of the customer applications allows companies to change their products or services in real time in response to customer sentiment. Answer: TRUE Diff: 2 Page Ref: 276 11) In sentiment analysis, it is hard to classify some subjects such as news as good or bad, but easier to classify others, e.g., movie reviews, in the same way. Answer: TRUE Diff: 2 Page Ref: 276 12) Search engines are only used in the context of the World Wide Web (WWW). Answer: FALSE Diff: 2 Page Ref: 291 13) Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because only well-written content matters. Answer: FALSE Diff: 2 Page Ref: 294-295 14) Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback directly to be useful in determining their preferences. Answer: TRUE Diff: 2 Page Ref: 299 15) Since little can be done about visitor Web site abandonment rates, organizations have to focus their efforts on increasing the number of new visitors. Answer: FALSE Diff: 2 Page Ref: 303 16) Web-based media has nearly identical cost and scale structures as traditional media. Answer: FALSE Diff: 2 Page Ref: 309 17) Consistent high quality, higher publishing frequency, and longer time lag are all attributes of industrial publishing when compared to Web publishing. Answer: FALSE Diff: 2 Page Ref: 309-310 18) In the evolution of social media user engagement, the largest recent change is the growth of creators. Answer: FALSE Diff: 2 Page Ref: 310-311 19) Descriptive analytics for social media feature such items as your followers as well as the content in online conversations that help you to identify themes and sentiments. Answer: FALSE Diff: 2 Page Ref: 311