8.5 Associative meaning Connotative meaning e For people with different cultural backgrounds, a word might evoke different associations China Britain magpie Good luck, good will wordiness owl bad luck, malignance composure,wisdom red happiness, good luck, unfavoured state success red light district red flags fin the red' English lexicology (l) 10English lexicology (III) 10 8.5 Associative meaning  Connotative meaning  For people with different cultural backgrounds, a word might evoke different associations. China Britain magpie Good luck, good will wordiness owl bad luck, malignance composure, wisdom red happiness, good luck, success unfavoured state ‘red-light district’ ‘red flags’ ‘in the red