Consumer-Goods Classification Convenience products Shopping Products Buy frequently immediately Buy less frequently > Low priced Gather product information Many purchase locations Fewer purchase locations Includes >Compare for Staple goods Suitability& Quality Impulse goods Price Style Emergency goods Specialty Products Unsought Products Special purchase efforts Unique characteristics New innovation Brand identification Products consumers dont > Few purchase locations want to think about Require much advertising personal selling C2000 Prentice Hall©2000 Prentice Hall Specialty Products Unsought Products Shopping Products Buy less frequently > Gather product information > Fewer purchase locations > Compare for: • Suitability & Quality • Price & Style Convenience Products Special purchase efforts > Unique characteristics > Brand identification > Few purchase locations New innovations > Products consumers don’t want to think about. >Require much advertising & personal selling Buy frequently & immediately > Low priced > Many purchase locations > Includes: • Staple goods • Impulse goods • Emergency goods Consumer-Goods Classification