7. Graphic Design Basics basic design elements of a pac kage 1. Shape The actual package outline illustration, or body of text 2. Size How large or small the object or design is 3. Color Attract attention; affects package; add expense 4 Texture Perceived or real smoothness or roughness The sense of touch the differente materials Using graphic patterns or textured substrates 5. Tone The lightness or darkness 6. Line Straight or curved, heavy or light, rough or smooth continuous or broken; create different feelings horizontal: calm vertical: dignity diagonal: vitality curved: grace con ns Convey meanings or messages; alsohave equity Design principles Organize design elements into balance and unity pply to each element and to the design as a whole a composition is a specific arrangement of design elements六. Graphic Design Basics basic design elements of a package : 1. Shape The actual package outline, illustration, or body of text. 2. Size How large or small the object or design is 3. Color Attract attention ;affects package ; add expense 4. Texture Perceived or real smoothness or roughness The sense of touch; the differente materials Using graphic patterns or textured substrates 5. Tone The lightness or darkness 6. Line Straight or curved, heavy or light, rough or smooth, continuous or broken; create different feelings: horizontal: calm vertical: dignity diagonal: vitality curved: grace 7. Icons Convey meanings or messages; alsohave equity. ⚫ Design principles :Organize design elements into balance and unity Apply to each element and to the design as a whole A composition is a specific arrangement of design elements