背景 网络泡沫触发人们对电子商务 +We are here 的理性思考 Market Hype E-business 电子商务带来的跨越时空的方 forever: Dot- com share fallout E-business 便、便宜、互动和乐趣使它成 subsumed into 为时代发展的趋势 E-tailint ng corporate DNA 电子商务是借助 nternet等信 1998 Investor 息技术的管理变革 \disillusionment 电子商务的核心问题是电子商 Dot-com Business 务模式 starts disillusionment Optimized Internet True"e-business e-business Peak of merges Technology Inflated . Trough of Slope of Plateau of Trigger Expectations Disillusionment Enlightenment Profitability 1990-961997199819992000201200220032004200520620072008 ebusiness F UNIVERSITY