Evaluation of schramm's models a combination of technical and cultural perspectives on communication process Emphasizing social context and personal experience in communication process Separating meaning from code Realizing differences between the intention of sender and the reception of receIverEvaluation of Schramm’s models • A combination of technical and cultural perspectives on communication process • Emphasizing social context and personal experience in communication process • Separating meaning from code • Realizing differences between the intention of sender and the reception of receiver