Goals of the corporation The primary goal is shareholder wealth maximization, which translates to maximizing stock price. Should firms behave ethically? YES! Do firms have any responsibilities to society at large? YES! Shareholders are also members of society 2013-2-25 1-82013-2-25 1-8 Goals of the Corporation • The primary goal is shareholder wealth maximization, which translates to maximizing stock price. „ Should firms behave ethically? YES! „ Do firms have any responsibilities to society at large? YES! Shareholders are also members of society