Liquid Asset Management Sl CASH- motives for holding cash TRansactions: to meet cash needs that arise from doing business. Precautionary: having cash on hand for unexpected needs. Speculative: to take advantage of potential profit-making situationsLiquid Asset Management CASH- motives for holding cash: • Transactions: to meet cash needs that arise from doing business. • Precautionary: having cash on hand for unexpected needs. • Speculative: to take advantage of potential profit-making situations