Organizational Strategy Concepts and overview Specific outcomes from the strategy initiation phase include Company analysis value proposition The benefit that a company's products or services provide to customers, the consumer need that is being fulfilled Core competencies Forecasts Competitor(industry) analysis Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 10 Organizational Strategy: Concepts and Overview – Specific outcomes from the strategy initiation phase include: – Company analysis value proposition The benefit that a company’s products or services provide to customers; the consumer need that is being fulfilled – Core competencies – Forecasts – Competitor (industry) analysis