Uses and Gratifications Statement:A medium will be used more when the existing motives to use the medium leads to more satisfaction. (Rosengren 1974] Mamtschmppij en Media-snbod Mfedis- Problem en gerudle Basis- behoeften Motieren Gratificatie Ander C Oploc singen gedrag 1425 Individuele eigenschaop enUses and Gratifications Approach  Statement: A medium will be used more when the existing motives to use the medium leads to more satisfaction