Promotional Pricing Tactics 11-10 ●Loss-leader pricing Special-event pricing ●Cash rebates Low-interest financing SALE ●Longer payment terms ●Varranties and service contracts Psychological discounting 對计至（竹置多大学 国际商学院市场营销学系 University of Interational Business and Economics国际商学院 市场营销学系 11－10 Promotional Pricing Tactics  Loss-leader pricing  Special-event pricing  Cash rebates  Low-interest financing  Longer payment terms  Warranties and service contracts  Psychological discounting