Reality is Different ..... Furniture.com Example launched in 1999,with thousands of products $22 Million in sales the first nine months n( Over 1,000,000 visitors per month n Died November 6,2000 Pul↑H II Logistics costs too high IV III PushL H Pull Push„ Furniture.com Example „ launched in 1999, with thousands of products „ $22 Million in sales the first nine months „ Over 1,000,000 visitors per month „ Died November 6, 2000 „ Logistics costs too high Reality is Different …… Pull Push Pull Push I II IV III L H H L