Social Choice Procedure 1: Plurality Voting Plurality voting is the social choice procedure that most directly generalizes the idea of simple majority vote from the easy case of two candidates to the complicated case of three or more candidates. The idea is simply to declare as the social choice(s) the candidate with the largest number of first-place rankings in the individual preference lists.Social Choice Procedure 1: Plurality Voting „ Plurality voting is the social choice procedure that most directly generalizes the idea of simple majority vote from the easy case of two candidates to the complicated case of three or more candidates. „ The idea is simply to declare as the social choice(s) the candidate with the largest number of first-place rankings in the individual preference lists