Maximizing Customer Lifetime Value Customer-Product Profitability Analysis Customers Customer Profitability C++ Highly profitable Profitable product Customer Lifetime Value High-profit Mixed-bag Losing IsDner Framework for CRM Customer-Development Process Identify prospects and customers Suspects Differentiate customers by needs Prospects) Disqualified and value to company First-time Repeat Clients Members Interact to improve knowledge customers Customize for each customer Partners Ex-customers29 Maximizing Customer Lifetime Value Customer Profitability Customer Equity Lifetime Value 30 Customer-Product Profitability Analysis 31 Framework for CRM Identify prospects and customers Differentiate customers by needs and value to company Interact to improve knowledge Customize for each customer 32 Customer-Development Process Prospects Suspects Disqualified First-time customers Repeat customers Clients Members Partners Ex-customers