What is a Business model? a set of planned activities designed to result in a profit in a marketplace The method by which a firm builds and uses its resources to offer its customers better value than its competitors and to make money doing so Allan Afuah and Christopher L. tucci, Internet Business Models and Strategies: Text and cases, McGraw-Hill 2001What is a Business Model? ◼ A set of planned activities designed to result in a profit in a marketplace. ◼ The method by which a firm builds and uses its resources to offer its customers better value than its competitors and to make money doing so. ◼ Allan Afuah and Christopher L. Tucci, Internet Business Models and Strategies: Text and cases. McGraw-Hill, 2001