Foreign Exchange Exposure Foreign exchange exposure is a measure of the potential for a firm's profitability,net cash flow,and market value to change because of a change in exchange rates. Key financial goals of a firm are to maximize-- profitability,net cash flow,and market value Each of the goals can be affected by foreign exchange rates change. Firm value is equal to NPV of all expected future cash flows.Foreign Exchange Exposure Foreign exchange exposure is a measure of the potential for a firm’s profitability, net cash flow, and market value to change because of a change in exchange rates. Key financial goals of a firm are to maximize-- profitability, net cash flow, and market value Each of the goals can be affected by foreign exchange rates change. Firm value is equal to NPV of all expected future cash flows