黄仟所蜀号大学 《商务英语》 授课教案 2.product strategy产品战略 3.sample:a portion,piece,or segment that is representative of a whole样品，标本 4. manufacturer a person,an enterprise,.or an entity that manufactures something制造商，制造企y业 5.profitability the nature of being profitable收益性，利益率 6. category:a specifically defined division in a system of classification;a class种类，类别；product category:产品分类 7.launch vt..to introduce to the public or to a market推出（新产品），投放市场 8.idea evaluation产品设计观念的评估 9.broad marketing aim更大的销售目标 l0.Test Marketing(试销) It is a business practice in which a new product is sold to or tested by a limited group of consumers in order to observe their reaction to it.Test marketing is part of the research and development phase of a new product.Many products that are test marketed are never released to the general market because of poor survey responses or failure to meet sales targets in the test area. 试销是一种商务实践活动。在试销过程中，新产品销售给范围有限的顾客或让他们试用以观察 他们对新产品的反应。试销是新产品研究和开发阶段的一个组成部分。由于不太好的调查反应 或不能满足试销区域的销售目标，许多试销过的产品从来没有发布到大众市场。 11.competitor one that competes with another,,as in sports or business;a rival竟争者，对手 12.“try-my-product”“试用我的产品” 13.“buy-my-brand”购买我的品牌” 14.Pilot Model a test model of something,for example,a proposed manufacturing process,to discover and solve problems before full implementation实验模型，试选样品 15.Target Customer somebody expected to buy product:a customer of a type considered likely to buy a particular product 目标客户 l6.maturity票据或证券等的到期时间，票据或证券等的到期，成熟（期） 17.embryonic stage胚胎期，萌芽状态 18.Product Mix产品组合 range of products sold by a firm.For example,a supermarket sells food,but it may also sell clothes, electrical equipment,beauty products,and stationery;an electric appliance manufacturer may sell washing machines,dishwashers,refrigerators,televisions,and videos.A firm may expand its product mix by offering different products for sale;for example,a clothes shop may add underwear to its range.It may extend existing ranges;for example,a car manufacturer may bring out a special edition of an existing car model.It may change existing products;for example,a laundry detergent manufacturer may add more blue flakes to an existing brand and declare it to be new and improved,or a food company may repackage a product. 一个公司出售的一系列产品。例如，一家超市销售是品名，但是它也可以同时销售服装、电 器、护肤美容品和文具等：一家生产家用电器的制造商可能销售洗衣机、洗碗机、冰箱、电 视和录像等。一家公司可以通过提供不同的销售产品来扩大其产品组合。例如：制衣厂可以 把内衣加入它的生产范围。它也可以延伸既存的生产范围，例如，一家汽车制造商可以推出 既存车型专款车。它也可以改变既存的产品，例如，一家生产洗衣清洁剂的厂商可以在它既 存的品牌中加入更多的蓝色屑状物并宣称该品牌是新的改善的产品。一家食品公司也可能重 新包装它的产品。 2《商务英语》 授课教案 2 2. product strategy 产品战略 3. sample: a portion, piece, or segment that is representative of a whole 样品，标本 4. manufacturer a person, an enterprise, or an entity that manufactures something 制造商, 制造企业 5. profitability the nature of being profitable 收益性, 利益率 6. category: a specifically defined division in a system of classification; a class 种类，类别; product category: 产品分类 7. launch vt. to introduce to the public or to a market 推出（新产品），投放市场 8. idea evaluation 产品设计观念的评估 9. broad marketing aim 更大的销售目标 10. Test Marketing (试销) It is a business practice in which a new product is sold to or tested by a limited group of consumers in order to observe their reaction to it. Test marketing is part of the research and development phase of a new product. Many products that are test marketed are never released to the general market because of poor survey responses or failure to meet sales targets in the test area. 试销是一种商务实践活动。在试销过程中，新产品销售给范围有限的顾客或让他们试用以观察 他们对新产品的反应。试销是新产品研究和开发阶段的一个组成部分。由于不太好的调查反应 或不能满足试销区域的销售目标，许多试销过的产品从来没有发布到大众市场。 11. competitor one that competes with another, as in sports or business; a rival 竞争者，对手 12. “try-my-product” “试用我的产品” 13. “buy-my-brand” “购买我的品牌” 14. Pilot Model a test model of something, for example, a proposed manufacturing process, to discover and solve problems before full implementation 实验模型, 试选样品 15. Target Customer somebody expected to buy product: a customer of a type considered likely to buy a particular product 目标客户 16. maturity 票据或证券等的到期时间，票据或证券等的到期，成熟（期） 17. embryonic stage 胚胎期，萌芽状态 18. Product Mix 产品组合 range of products sold by a firm. For example, a supermarket sells food, but it may also sell clothes, electrical equipment, beauty products, and stationery; an electric appliance manufacturer may sell washing machines, dishwashers, refrigerators, televisions, and videos. A firm may expand its product mix by offering different products for sale; for example, a clothes shop may add underwear to its range. It may extend existing ranges; for example, a car manufacturer may bring out a special edition of an existing car model. It may change existing products; for example, a laundry detergent manufacturer may add more blue flakes to an existing brand and declare it to be new and improved, or a food company may repackage a product. 一个公司出售的一系列产品。例如，一家超市销售是品名，但是它也可以同时销售服装、电 器、护肤美容品和文具等；一家生产家用电器的制造商可能销售洗衣机、洗碗机、冰箱、电 视和录像等。一家公司可以通过提供不同的销售产品来扩大其产品组合。例如：制衣厂可以 把内衣加入它的生产范围。它也可以延伸既存的生产范围，例如，一家汽车制造商可以推出 既存车型专款车。它也可以改变既存的产品，例如，一家生产洗衣清洁剂的厂商可以在它既 存的品牌中加入更多的蓝色屑状物并宣称该品牌是新的改善的产品。一家食品公司也可能重 新包装它的产品