e视人苦 Strategic Vs. Tactical Planning The strategic marketing plan lays out target markets and the value proposition The tactical marketing plan specifies the product, promotion, merchandising pricing, sales channels, and service 2008-3-5 Marketing Management ( UG) 172008-3-5 Marketing Management (UG) 17 Strategic vs. Tactical Planning • The strategic marketing plan lays out target markets and the value proposition. • The tactical marketing plan specifies the product, promotion, merchandising, pricing, sales channels, and service