Marketing Opportunities and Challenges Change in the NED's creates opportunities for vast market expansions in populations with huge potentials for consumer demand o The knowledge of the international manager is very useful these countries which need assistance in building their own economies and expanding internationally Problems in NED marketing Lack of available market research data Lack of a hard currency Differences in marketing focus, orientation objectives and techniques Copyright 2001 by Harcourt, Inc, All rights reserved 23-11