《高级跨境电子商务！》课程教学大纲 一、课程基本信息 课程代码：17014502 课程名称：高级跨境电子商务1 英文名称：Advanced cross border E-commerce I 课程类别：专业课 学时：32 学 分：2 适用对象：电子商务专业 考核方式：考试 先修课程：电子商务概论、国际贸易（双语） 二、课程简介 《高级跨境电子商务[》面向电子商务本科专业三年级开设，共32课时，其中理 论课时16，实验课时16，为专业必修课。该课程融技术、商务与外语学科为一体， 跨学科性强，对学生实践要求高。通过该课程的学习，可提升学生的专业素养和专业 技能，为以后的就业打下坚实的基础。本课程主要介绍跨境电子商务的基础知识和亚 马逊平台的实操。实操部分主要讲解海外市场的调研和选品：店铺和账号的注册与设 置：产品的刊登发布：产品的营销推广：跨境物流管理：客户服务等相关知识。 "Advanced Cross-border E-commerce I"is opened for the junior of e-commerce undergraduate majors,with a total of 32 class hours,including 16 theoretical hours and 16 experimental hours,and it is a compulsory course.This course integrates technology, business and foreign language disciplines.The course integrates technology,business and foreign language disciplines.It is an interdisciplinary subject that requires high practical ability of students.Through the study of this course,students'professional quality and professional skills can be improved,and a solid foundation for future employment can be laid.This course mainly introduces the basic knowledge of cross-border e-commerce and the practical operation of Amazon platform.The practical part mainly explains overseas market research and product selection;store and account registration and setting,product publication;product marketing and promotion,cross-border logistics management. customer service and other related knowledge. 三、课程性质与教学目的 《高级跨境电子商务》是电子商务专业的一门专业必修课，针对大三学生开设。 本课程的前置课程为电子商务概论：国际贸易（双语）。后续课程为高级跨境电子商 务II。1 《 高级跨境电子商务 I》课程教学大纲 一、课程基本信息 课程代码：17014502 课程名称：高级跨境电子商务 I 英文名称：Advanced cross border E-commerce I 课程类别：专业课 学 时：32 学 分：2 适用对象: 电子商务专业 考核方式：考试 先修课程：电子商务概论、国际贸易（双语） 二、课程简介 《高级跨境电子商务 I》面向电子商务本科专业三年级开设，共 32 课时，其中理 论课时 16，实验课时 16，为专业必修课。该课程融技术、商务与外语学科为一体， 跨学科性强，对学生实践要求高。通过该课程的学习，可提升学生的专业素养和专业 技能，为以后的就业打下坚实的基础。本课程主要介绍跨境电子商务的基础知识和亚 马逊平台的实操。实操部分主要讲解海外市场的调研和选品；店铺和账号的注册与设 置；产品的刊登发布；产品的营销推广；跨境物流管理；客户服务等相关知识。 "Advanced Cross-border E-commerce I" is opened for the junior of e-commerce undergraduate majors, with a total of 32 class hours, including 16 theoretical hours and 16 experimental hours, and it is a compulsory course. This course integrates technology, business and foreign language disciplines. The course integrates technology, business and foreign language disciplines. It is an interdisciplinary subject that requires high practical ability of students. Through the study of this course, students' professional quality and professional skills can be improved, and a solid foundation for future employment can be laid. This course mainly introduces the basic knowledge of cross-border e-commerce and the practical operation of Amazon platform. The practical part mainly explains overseas market research and product selection; store and account registration and setting; product publication; product marketing and promotion; cross-border logistics management; customer service and other related knowledge. 三、课程性质与教学目的 《高级跨境电子商务》是电子商务专业的一门专业必修课，针对大三学生开设。 本课程的前置课程为电子商务概论；国际贸易（双语）。后续课程为高级跨境电子商 务 II