One-to-One Marketing Loyalty, and Trust in EC · Satisfaction in ec Satisfaction is one of the most important consumer reactions in the b2c online environment Recent statistics show 80%of highly satisfied online consumers would shop again within 2 months 90%would recommend the Internet retailers to others However. 87%of dissatisfied consumers would permanently leave their Internet retailers without any complaInts Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 11 One-to-One Marketing, Loyalty, and Trust in EC • Satisfaction in EC – Satisfaction is one of the most important consumer reactions in the B2C online environment – Recent statistics show: • 80% of highly satisfied online consumers would shop again within 2 months • 90% would recommend the Internet retailers to others • However, 87% of dissatisfied consumers would permanently leave their Internet retailers without any complaints