2.I Qualitative forecasting methods o Primarily subjective Rely on human judgment E.g.Jury of executive opinion Appropriate when little historical data is available or when experts have market intelligence that may affect the forecast. SEIEE AU406 Supply Chain Management2.1 Qualitative forecasting methods ◦ Primarily subjective ◦ Rely on human judgment ◦ E.g. Jury of executive opinion Appropriate when little historical data is available or when experts have market intelligence that may affect the forecast. SEIEE AU406 Supply Chain Management 5