5.Major Brand Decisions 11-19 To Brand or Not to Brand Brand No Brand Brand Name Selection Selection Protection Brand Sponsor Manufacturer's Brand Private Brand Licensed Brand Brand Strategy New Brands Line/Brand Extensions Multibrands Brand Repositioning Brand Repositioning No Brand Repositioning 制纤的货多大孝 国际商学院市场营销学系5. Major Brand Decisions Brand Repositioning Brand Repositioning Brand Repositioning No Brand Repositioning Brand Repositioning No Brand Repositioning Brand Strategy Brand Strategy New Brands Line/Brand Extensions Multibrands New Brands Line/Brand Extensions Multibrands Brand Sponsor Brand Sponsor Manufacturer’s Brand Private Brand Licensed Brand Manufacturer’s Brand Private Brand Licensed Brand Brand Name Selection Brand Name Selection Selection Protection Selection Protection To Brand or Not to Brand To Brand or Not to Brand Brand No Brand Brand No Brand 11 －19 11 －19