MEu Chinas retail and apparel market Changing purchase habits While the majority of Chinese consumers still purchase for need-based reasons. the influence of discounts and the appeal of Influ new fashions has paved way for a new motivato Resp affordable fashionChina’s reail and apparel market: Changing purchase habits Motivators for purchasing new clothing 2011-2012 While he majoriy of Chinese consumers still purchase for need-based reasons, he inluence of discounts and he appeal of new fashions has paved way for a new motivator: “ afordable fashion