Lesson Seven The art of Advertising Your Business Abstract: According to top advertising consultant John Law, businesses can plan to get maximum benefit from their advertising by following some simple rules of thumb The article sets out Law's Principles in nine easy steps Key words: art of advertisement; Law's Principles, nine easy stepsLesson Seven The Art of Advertising Your Business Abstract: According to top advertising consultant John Law, businesses can plan to get maximum benefit from their advertising by following some simple rules 'of thumb. The article sets out Law's Principles in nine easy steps. Key words: art of advertisement; Law's Principles; nine easy steps