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Market strategy decisions for Retailers o Product Decisions merchandise assortment? Service /eve/? o Pricing Decisions? o Placement Decisions store versus nonstore retailing Store location o Promotion Decisions? o Store Image and Atmospherics?Market Strategy Decisions for Retailers Product Decisions • merchandise assortment? • Service level? Pricing Decisions? Placement Decisions • store versus nonstore retailing? • Store location? Promotion Decisions? Store Image and Atmospherics?
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