Advertising Advertising is generally defined as a form of providing information about prices, quality, and location of goods and services Advertising differs from other forms of information transmissions (like stockexchange data and guidebooks) in two respects: First, the information is transmitted by the body who sells the product, and second the buyer does not al ways have to pay to receive the information(or pays a little with his or her value of time of watch a tv ad or to sort out the relevant ads in the sunday newspaper)Advertising • Advertising is generally defined as a form of providing information about prices, quality, and location of goods and services. • Advertising differs from other forms of information transmissions (like stockexchange data and guidebooks) in two respects: First, the information is transmitted by the body who sells the product, and second, the buyer does not always have to pay to receive the information (or pays a little with his or her value of time of watch a TV ad or to sort out the relevant ads in the Sunday newspaper)