Yes, because it inevitably involves tracking personal and financial data of individuals (As an opinion question, students answers will vary. Application Case 4.4: Data Mining in Cancer research 1. How can data mining be used for ultimately curing illnesses like cancer? Even though cancer research has trad itionally been clinical and biological in nature, in recent years data-driven analytic studies have become a common complement In med ical domains where data-and analytics-driven research have been applied successfully, novel research directions have been identified to further advance the clinical and biological studies Using data mining techniques, researchers are able to identify novel patterns, paving the road toward a cancer- free society contributing to med ical and biological research endeavors? o What do you think are the promises and major challenges for data miners in According to the American Cancer Society, half of all men and one-third of all women in the United States will develop cancer during their lifetimes approximately 1. 5 million new cancer cases will be diagnosed in 2013. Cancer is the second most common cause of death in the United States and in the world exceeded only by cardiovascular disease. Data mining shows tremendous promise for helping to understand cancer, leading to better treatment and saved lives. Data mining is not meant to replace medical professionals and researchers, but to complement their invaluable efforts to provide data-driven new research directions and to ultimately save more lives. Without the cooperation and feed back from the medical experts, data mining results are not of much use. The patterns found via data mining methods should be evaluated by medical professionals who have years of experience in the problem domain to decide whether they are logical, actionable, and novel to warrant new research directions Application Case 4.5: Influence Health Uses Advanced Predictive Analytics to Focus on the factors That really Influence People's Healthcare Decisions 1. What did Influence health do? The company implemented an analytics system that looked at health records to help identify when potential customers would need health services. By better understand ing the probability of need, the company was better able to market its services to customers Copyright C2018 Pearson Education, Inc.14 Copyright © 2018Pearson Education, Inc. Yes, because it inevitably involves tracking personal and financial data of individuals. (As an opinion question, students’ answers will vary.) Application Case 4.4: Data Mining in Cancer Research 1. How can data mining be used for ultimately curing illnesses like cancer? Even though cancer research has traditionally been clinical and biological in nature, in recent years data-driven analytic studies have become a common complement. In medical domains where data- and analytics-driven research have been applied successfully, novel research directions have been identified to further advance the clinical and biological studies. Using data mining techniques, researchers are able to identify novel patterns, paving the road toward a cancer￾free society. 2. What do you think are the promises and major challenges for data miners in contributing to medical and biological research endeavors? According to the American Cancer Society, half of all men and one-third of all women in the United States will develop cancer during their lifetimes; approximately 1.5 million new cancer cases will be diagnosed in 2013. Cancer is the second most common cause of death in the United States and in the world, exceeded only by cardiovascular disease. Data mining shows tremendous promise for helping to understand cancer, leading to better treatment and saved lives. Data mining is not meant to replace medical professionals and researchers, but to complement their invaluable efforts to provide data-driven new research directions and to ultimately save more lives. Without the cooperation and feedback from the medical experts, data mining results are not of much use. The patterns found via data mining methods should be evaluated by medical professionals who have years of experience in the problem domain to decide whether they are logical, actionable, and novel to warrant new research directions. Application Case 4.5: Influence Health Uses Advanced Predictive Analytics to Focus on the Factors That Really Influence People’s Healthcare Decisions 1. What did Influence Health do? The company implemented an analytics system that looked at health records to help identify when potential customers would need health services. By better understanding the probability of need, the company was better able to market its services to customers