In international distribution The firm sells to its customers directly through its own sales force indirectly through independent intermediaries indirectly through an outside distribution system with regional or global coverage Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 13-2 In International Distribution The firm sells to its customers: • directly through its own sales force • indirectly through independent intermediaries • indirectly through an outside distribution system with regional or global coverage