1.understand the main idea of advertisement: 2.grasp the listening materials; 3.master the key worlds and expressions and sentences patterns: 4.leamn how to make conversations about advertisement. (二)教学内容 1.主要内容(Main ideas) In-class Listening Part A(Warming-up) Listen to the sentences and write the number of the sentence next to the correct picture. Listen and then circle the sentence which is closest in meaning to what you have heard Part B Self-assessment Listening Listen to the dialogues and choose the best answer to each question. Listen to the passage three times and fill in the missing words. Listen to the passages and finish the exercises. After-class Listening Listen to the dialogues and choose the best answer to each question Listen and decide whether the statements are true and false Listen to the passages and finish the exercises. Listen and decide whether the following statements are true or false 2.基本概念和知识点(basic concepts and knowledge points)) 1)Key words(latest,consumers,markets,create,against,ugly,provide) 2)Words and Phrases 3)True or False questions 4)Question answering According to the speaker,what does mass media refer to? What are the passive influences of advertisements? What are the features of advertisements? What do advertisements provide us about the latest products? How do people feel when they are see same beautifully presented advertisements? 3.问题与应用（能力要求）(Applications and abilities) 1)Listening and speaking 2)Taking notes 1919 1. understand the main idea of advertisement; 2. grasp the listening materials; 3. master the key worlds and expressions and sentences patterns; 4. learn how to make conversations about advertisement. (二) 教学内容 1. 主要内容 (Main ideas) In-class Listening Part A (Warming-up) Listen to the sentences and write the number of the sentence next to the correct picture. Listen and then circle the sentence which is closest in meaning to what you have heard. Part B Self-assessment Listening Listen to the dialogues and choose the best answer to each question. Listen to the passage three times and fill in the missing words. Listen to the passages and finish the exercises. After-class Listening Listen to the dialogues and choose the best answer to each question. Listen and decide whether the statements are true and false. Listen to the passages and finish the exercises. Listen and decide whether the following statements are true or false. 2. 基本概念和知识点 (basic concepts and knowledge points) 1) Key words (latest, consumers, markets, create, against, ugly, provide) 2) Words and Phrases 3) True or False questions 4) Question answering According to the speaker, what does mass media refer to? What are the passive influences of advertisements? What are the features of advertisements? What do advertisements provide us about the latest products? How do people feel when they are see same beautifully presented advertisements? 3. 问题与应用（能力要求）(Applications and abilities) 1) Listening and speaking 2) Taking notes