2Population Control Issues Population Decline and Aging ④The Popu lation Struc Expansion:The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed to raise people's income level,strengthen the employment priority policy,build a high-quality education system,improve the multi omprehensively promote the onstruction of a h he nat strategy to actively respond to the aging population,and and inn gove anc ②General ecretary Xi Jinping put forward in the nineteen major reports of the party: ely respond to the aging of the popuanon.and bund a policy system for the erly,and the social environment" 1.掌握本章概念 Culture Geography Climate and Topography Social Responsibility Environmenta Management 2.完成本章书后练习。 (1)Why study geography in international marketing? (2)How does an understanding of history help an international marketer (3)Some say the global environment is a global issue rather than a national one.What does this mean? (4)Pick a country and show how employment and topography affect marketing within the country. (5)The marketer"should also examine the more complex effect of geography on general market characteristics,distribution systems,and the state of the economy."Comment (6)The world population pattern is shifting from rural to urban areas Discuss the mifications (7)Select a y with able ation pop and one with a rapidly growing population Contrast the eting implications of these two situations (四)教学方法与手段 1.教学方法：课堂讲授：课堂练习。 2.教学手段：多媒体教学。 Chapter 4 Cultural Dynamics in Assessing Global Markets (一)目的与要求 1.The importance of culture to an international marketer 2.The origins of culture 3.The elements of culture 4.The impact of cultural borrowing 5.The strategy of planned change and its consequences (一)教学内容 Section1.A CASE EQUITIES AND Ebay -CULTURE GETS IN THE WAY Section2.Culture's Pervasive Impact 5 5 ②Population Control Issues ③Population Decline and Aging ④The Population Structure Expansion: ①The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed to raise people's income level, strengthen the employment priority policy, build a high-quality education system, improve the multi￾level social security system, comprehensively promote the construction of a healthy China, implement the national strategy to actively respond to the aging population, and strengthen and innovate social governance. ②General secretary Xi Jinping put forward in the nineteen major reports of the party: "actively respond to the aging of the population, and build a policy system for the elderly, the elderly and the elderly, and the social environment". （三）思考与实践 1. 掌握本章概念. Culture Geography Climate and Topography Social Responsibility Environmental Management 2. 完成本章书后练习。 （1） Why study geography in international marketing? （2） How does an understanding of history help an international marketer （3） Some say the global environment is a global issue rather than a national one. What does this mean? （4） Pick a country and show how employment and topography affect marketing within the country. （5） The marketer “should also examine the more complex effect of geography on general market characteristics, distribution systems, and the state of the economy.” Comment （6） The world population pattern is shifting from rural to urban areas. Discuss the marketing ramifications. （7） Select a country with a stable population and one with a rapidly growing population. Contrast the marketing implications of these two situations. （四）教学方法与手段 1. 教学方法：课堂讲授；课堂练习。 2. 教学手段：多媒体教学。 Chapter 4 Cultural Dynamics in Assessing Global Markets （一）目的与要求 1. The importance of culture to an international marketer 2. The origins of culture 3. The elements of culture 4. The impact of cultural borrowing 5. The strategy of planned change and its consequences （二）教学内容 Section1. A CASE EQUITIES AND Ebay –CULTURE GETS IN THE WAY Section2. Culture’s Pervasive Impact