Contemporary Issues (cont. Changing Organizational Culture (cont.) -How Can Cultural Change Be Accomplished? requires a comprehensive and coordinated strategy -unfreeze the current culture -implement new "ways of doing things" -reinforce those new values change,if it comes,is likely to be slow protect against any return to old,familiar practices and traditions ©Prentice Hall,2002 13-18Contemporary Issues (cont.) Changing Organizational Culture (cont.) – How Can Cultural Change Be Accomplished? • requires a comprehensive and coordinated strategy –unfreeze the current culture –implement new “ways of doing things” –reinforce those new values • change, if it comes, is likely to be slow • protect against any return to old, familiar practices and traditions © Prentice Hall, 2002 13-18