14.1 INTRODUCTION There are many situations in business where data is collected and analysed The key ideas of data analysis are important in the modern business environment Summarising and understanding the main features of the variables contained within the data, and investigate the nature of any linkages between the variables that may exist14.1 INTRODUCTION  There are many situations in business where data is collected and analysed.  The key ideas of data analysis are important in the modern business environment.  Summarising and understanding the main features of the variables contained within the data, and investigate the nature of any linkages between the variables that may exist