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from the telecommunications operators dominating the market. 4.to be set to --Merchants are set to lose $2.8 billion this year because of online fraud,according to a survey released by CyberSource Corp. 5.to hit hard--The survey,conducted by Austin-based Mindwave Research Inc., found that companies with online revenues of between $5 million and $25 million annually are being hit the hardest. Part B First listening:listen for the gist What is the main idea of this listening? In this interview,Dr.Theerasak Thanasankit talked about the factors that influence the use and adoption of e-commerce in a country.In his opinion,different countries have different telecommunication infrastructures,different e-commerce policies,different cultures and so on,which will influence the level of adoption of e-commerce. Second listening:listen for specific information In this part the teacher has great freedom and flexibility to ask students questions,to clarify any difficult language points,to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. Notice these expressions that are related to the factors influencing the adoption of e-commerce. indigenous cultures and values,telecommunication infrastructure,banking facilities, management attitudes,organizational culture,the distinctiveness of the people and their behavior,government regulations,E-commerce policy Ask students to fill in the table with correct information to make a summary of the interview.Compare answers. Ask students to answer the following questions.Compare answers. Third listening:sentence imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening(Dictate then remember). 1.to focus on--His research focuses on the influence of indigenous cultures and values on the use,adoption and implementation of information systems, especially in e-commerce. 2.to diffuse--The way that e-commerce is diffused and adopted in a particular industry or country is different from one country to another. 3.to clear transactions--In some countries,the banking industry plays an active role in adoption of e-commerce and encourages businesses to clear their transactions electronically. 4.to be unique to --The issues of e-commerce implementation are unique to organizations and the country they are located in.from the telecommunications operators dominating the market. 4. to be set to -- Merchants are set to lose $2.8 billion this year because of online fraud, according to a survey released by CyberSource Corp. 5. to hit hard -- The survey, conducted by Austin-based Mindwave Research Inc., found that companies with online revenues of between $5 million and $25 million annually are being hit the hardest. Part B First listening: listen for the gist What is the main idea of this listening? In this interview, Dr. Theerasak Thanasankit talked about the factors that influence the use and adoption of e-commerce in a country. In his opinion, different countries have different telecommunication infrastructures, different e-commerce policies, different cultures and so on, which will influence the level of adoption of e-commerce. Second listening: listen for specific information In this part the teacher has great freedom and flexibility to ask students questions, to clarify any difficult language points, to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. ‹ Notice these expressions that are related to the factors influencing the adoption of e-commerce. indigenous cultures and values, telecommunication infrastructure, banking facilities, management attitudes, organizational culture, the distinctiveness of the people and their behavior, government regulations, E-commerce policy Ask students to fill in the table with correct information to make a summary of the interview. Compare answers. Ask students to answer the following questions. Compare answers. Third listening: sentence imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 1. to focus on -- His research focuses on the influence of indigenous cultures and values on the use, adoption and implementation of information systems, especially in e-commerce. 2. to diffuse -- The way that e-commerce is diffused and adopted in a particular industry or country is different from one country to another. 3. to clear transactions -- In some countries, the banking industry plays an active role in adoption of e-commerce and encourages businesses to clear their transactions electronically. 4. to be unique to -- The issues of e-commerce implementation are unique to organizations and the country they are located in. 5
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