Efficiency Effectiveness Concerned with Doing the right things. inputs and outputs.. This implies operating An efficient firm in attractive markets products goods and making products economically that consumers want It does things night to buy. 1515 Efficiency ◼ Concerned with inputs and outputs. ◼ An efficient firm products goods economically. ◼ It does things right. ◼ Doing the right things. ◼ This implies operating in attractive markets and making products that consumers want to buy. Effectiveness