链男计控降餐多大孝 营销学原理 D.variety-seeking behavior 11.Business demand ultimately comes from the demand for consumer goods.This is known as demand A.latent B.full C.derived D.wholesome E.negative 12.Accessibility,as a requirement for effective segmentation,refers to the degree to which A.the segments can be effectively reached and served. B.the segments are large and profitable enough. C.an effective program can be formulated for attracting and serving the segments D.the size and purchasing power of the segments can be measured. E.the individuals making up the market segment can be identified and studied. 13.A good package may A.protect the product B.promote the product. C.lower total distribution costs. D.all of the above 14.Under the same product line,P&G launched various products carrying different brand names.This strategy is called A.brand extension B.multiple brands C.unique brand D.new brand 15.Which of the following is typically not considered a reason why new products fail? A.The idea for the product is good,but the market has been underestimated ( B.A product has been incorrectly positioned in a market. C.Top management pushes through a favourite idea in spite of negative market research findings. D.Unexpected competition is encountered(遭遇)， 16.Simulated test marketing A.takes longer time to complete than standard test marketing. B.is much more expensive than controlled test marketing. C.does not allow competitors to get a look at the companies'new product. D.is best used at trade shows. 17.Product is a period of rapid market acceptance and increasing profits. A.development 第3页共11页营销学原理 D. variety-seeking behavior 11.Business demand ultimately comes from the demand for consumer goods. This is known as _________ demand. A. latent B. full C. derived D. wholesome E. negative 12. Accessibility, as a requirement for effective segmentation, refers to the degree to which A. the segments can be effectively reached and served. B. the segments are large and profitable enough. C. an effective program can be formulated for attracting and serving the segments. D. the size and purchasing power of the segments can be measured. E. the individuals making up the market segment can be identified and studied. 13. A good package may A. protect the product. B. promote the product. C. lower total distribution costs. D. all of the above 14. Under the same product line, P&G launched various products carrying different brand names. This strategy is called _________. A. brand extension B. multiple brands C. unique brand D. new brand 15. Which of the following is typically not considered a reason why new products fail? A. The idea for the product is good, but the market has been underestimated (低估). B. A product has been incorrectly positioned in a market. C. Top management pushes through a favourite idea in spite of negative market research findings. D. Unexpected competition is encountered （遭遇）. 16. Simulated test marketing A. takes longer time to complete than standard test marketing. B. is much more expensive than controlled test marketing. C. does not allow competitors to get a look at the companies’ new product. D. is best used at trade shows. 17. Product __________ is a period of rapid market acceptance and increasing profits. A. development 第 3 页 共 11 页