SJQU-QR-JW-033(A0) 【市场营销(英语)】 (Marketing(English) Syllabus 1. Basic Information Course code:【2060672】 Course credits:【3】 Major;【 Tourism Management】 Characteristic of The Course: (Department optional Courses] School: Department of Construction Management, Business School Textbook ( Principles of Marketing, Philip Kotler, Gary Armstrong, Qinghua University Publisher Bibliography [Marketing, Gary Armstrong. Mechanical industry Press, 2016 Brand management principle of world marketing, Mainak Dhar, John Wiley &sons Global Marketing Management, Masaake Kotabe. 2007 4F Marketing. Guoguoqing, Chenkai. China Renmin University Press, 2015 FI Preface Course;【 Management2060045(3)】 2. Course description Marketing introduces the basic theories and principle of marketing. It focuses on the fundamentals of the marketing theory system, introducing popular ideas and conception of marketing.The course concludes discussing the importance of marketing in modern company management and aims to inspire students to understand more complicated marketing process and marketing responsibility in the modern company 3. Suggestion for Choice of the Course This course is very well suited for junior students majoring in Construction Management Basic knowledge of Management is required This course is rigorous and learners are expected to dedicate 12 weeks of study, 5-6 hours/week 4. The Correlation of Curriculum and graduation Requirements Graduation Requirements Relation LOll: Understand the viewpoints and needs of others, can clearly express their own work ideas and working methods, and can communicate written oral. and artwork on construction management on different occasions LO21: Collect, analysis, discuss and practice data of new knowledge, new processes, new technologies, new materials in the field of construction management, complete the autonomous learning and application of knowledge according to job needs and social needs LO31: Have basic engineering knowledge LO32: Ability of design project economics and technical solutions【市场营销（英语）】 【Marketing (English)】Syllabus 1. Basic Information Course Code：【2060672】 Course Credits：【3】 Major：【Tourism Management】 Characteristic of The Course：【Department optional Courses】 School：Department of Construction Management, Business School Teaching Materials and Textbooks： Textbook【Principles of Marketing, Philip Kotler,Gary Armstrong,Qinghua University Publisher, 2017】 Bibliography【Marketing，Gary Armstrong.Mechanical industry Press，2016 Brand management ： principle of world marketing, Mainak Dhar,JohnWiley &Sons publisher.2007 Global Marketing Management, Masaake Kotabe. 2007 年 Marketing.Guoguoqing,Chenkai.China Renmin University Press，2015 年】 Preface Course：【Management 2060045(3)】 2. Course Description Marketing introduces the basic theories and principle of marketing. It focuses on the fundamentals of the marketing theory system, introducing popular ideas and conception of marketing .The course concludes discussing the importance of marketing in modern company management and aims to inspire students to understand more complicated marketing process and marketing responsibility in the modern company. 3. Suggestion for Choice of the Course This course is very well suited for junior students majoring in Construction Management. Basic knowledge of Management is required. This course is rigorous and learners are expected to dedicate 12 weeks of study, 5-6 hours/week. 4. The Correlation of Curriculum and Graduation Requirements Graduation Requirements Relation LO11：Understand the viewpoints and needs of others, can clearly express their own work ideas and working methods, and can communicate written, oral, and artwork on construction management on different occasions. LO21：Collect, analysis, discuss and practice data of new knowledge, new processes, new technologies, new materials in the field of construction management, complete the autonomous learning and application of knowledge according to job needs and social needs. LO31：Have basic engineering knowledge LO32：Ability of design project economics and technical solutions.  SJQU-QR-JW-033（A0）