Case Synopsis (2) After a major restructuring of the international division, TTC hires Noli Tingzon as the new general manager of Jollibee's international division and asks him to review both the strategy and organization that his predecessor has put in place.. It is in this context that Tingzon must decide whether to enter the small PNG market where he will be a first mover,to expand into Hong Kong where is an existing base but some resistance to Jollibee's Philippines-based fast food model,and a proposal to stake a claim in the huge U.S.market by establishing an operation in California.Case Synopsis (2) After a major restructu ring of the international division, TTC hires Noli Tingzon as the new general manager of Jollibee’s international division and asks him to review both the strategy and organization that his predecess or has put in place.. It is in this context that Tingzon must decide whether to enter the small PNG market where he will be a first mover, to e xpand into Hong Kong where is an existing base but some resistance to Jollibee’s Philippines -based fast food model, and a proposal to stake a claim in the huge U.S. market by establis hing an operation in California