customers, but also access to a more promising market As analysed above, Beacon should not fully integrate Village Car. Instead, they can conduct close cooperation in the more innovative ways as detailed in the follo () Scope Economy Effect Scope economy refers to the phenomenon that enterprises based on their existing resources provide products or services through cooperation or synergism to increase their operating efficiency or benefits. Scope economy is mainly used in enterprisesvertical integration, diversified operations, products cost complementation, brand effect and mutual sales channel According to the theory of scope economy, Beacon and Village Car will improve their management and realise better development if they share their funds, fleets, technologies and customer information. Therefore, it will actually incur no extra cost to keep Village Car independent. On the contrary, the costs will be reduced and both companies can benefit from Take fleets example. The advantage of car-sharing is that the cars are allowed to be parked in dedicated spots in public areas for easier access instead of sitting in rental car lots However, with a limited budget, Village Car is incapable of providing vehicles of different sizes. If Beacon and village car share their fleets with each other, customers will have easier access to a car whether for rental need or for sharing need Meanwhile. there will be various kinds and sizes of cars, providing more choices for customers. Customers can not only find a car more conveniently, but choose a car according to their personal preferences as well. It will attract more customers in both markets and generate more profits for Beacon and Village Car D Complementary advantages The Village Car acquisit ion provides an opportunity to full cooperation of the two companies and makes it possible for them to share their resources. Beacon has an edge on scale, which means that it has more resources of funds, vehicles, capabilities and customers Meanwhile, Village Car is influential in the local market and is in popularity among young generation. What's more, the innovativeness of Village Car is particularly important to Beacon because the basic business model of car-rental has not changed for 30 years and all the major 杨晓郭晓川范围经济研究综述.资源与产业2016,18(4):110-15.001:10.13776/, cnki. resourcesindustries.2016.04.015.4 customers, but also access to a more promising market. As analysed above, Beacon should not fully integrate VillageCar. Instead, they can conduct close cooperation in the more innovative ways as detailed in the following sections. (I) Scope Economy Effect Scope economy refers to the phenomenon that enterprises based on their existing resources provide products or services through cooperation or synergism to increase their operating efficiency or benefits. Scope economy is mainly used in enterprises’ vertical integration, diversified operations, product’s cost complementation, brand effect and mutual sales channels. 2 According to the theory of scope economy, Beacon and VillageCar will improve their management and realise better development if they share their funds, fleets, technologies and customer information. Therefore, it will actually incur no extra cost to keep VillageCar independent. On the contrary, the costs will be reduced and both companies can benefit from it. Take fleets as an example. The advantage of car-sharing is that the cars are allowed to be parked in dedicated spots in public areas for easier access instead of sitting in rental car lots. However, with a limited budget, VillageCar is incapable of providing vehicles of different sizes. If Beacon and VillageCar share their fleets with each other, customers will have easier access to a car whether for rental need or for sharing need. Meanwhile, there will be various kinds and sizes of cars, providing more choices for customers. Customers can not only find a car more conveniently, but choose a car according to their personal preferences as well. It will attract more customers in both markets and generate more profits for Beacon and VillageCar. (II) Complementary advantages The VillageCar acquisition provides an opportunity to full cooperation of the two companies and makes it possible for them to share their resources. Beacon has an edge on scale, which means that it has more resources of funds, vehicles, capabilities and customers. Meanwhile, VillageCar is influential in the local market and is in popularity among young generation. What’s more, the innovativeness of VillageCar is particularly important to Beacon because the basic business model of car-rental has not changed for 30 years and all the major 2杨晓,郭晓川.范围经济研究综述.资源与产业,2016,18(4):110-115.DOI:10.13776/j.cnki.resourcesindustries.2016.04.015