9 Customers: Driving Force and Starting point o customer care Store: Meeting point for customers o top locations e No central marketing department o appropriate coordination of garments No indulgence in flashy events attention to exterior and interior o No usage of high profile designers architectural designs e Flexible Integrated Business Model Design/production: Inspiration from global fashion shows e Design-->Manufacturing/Sourcing--> Distribution/Logistics-->Store proximity of production facilities o immediate reaction to trends e Logistics: constant renewal offersCustomers: Driving Force and Starting point customer care Store: Meeting point for customers top locations appropriate coordination of garments attention to exterior and interior architectural designs Design/production: Inspiration from global fashion shows proximity of production facilities immediate reaction to trends Logistics: constant renewal offers No central marketing department No indulgence in flashy events No usage of high profile designers Flexible Integrated Business Model Design-->Manufacturing/Sourcing--> Distribution/Logistics-->Store