important role in external selling aid promotion, plays an advertising, which is called pa 2. Public relations, which is unpaid promotion, is another method a hotel should consider in presenting itself to the public. Public relations should present the hotel's image to the public in a positive way Travel agents play an important part in referring their clients to one hotel or another. Hotels may give profitable prices for groups. It may increase the hotel's occupation rate efforts should also be made to gain the good will of people in the hotel community or of others who may help to bring convention business to the hotel• 1. Advertising, which is called paid promotion, plays an important role in external selling. • 2. Public relations, which is unpaid promotion, is another method a hotel should consider in presenting itself to the public. Public relations should present the hotel’s image to the public in a positive way. • Travel agents play an important part in referring their clients to one hotel or another. Hotels may give profitable prices for groups. It may increase the hotel’s occupation rate. • Efforts should also be made to gain the good will of people in the hotel community or of others who may help to bring convention business to the hotel