制卧价贸易大考 《营销学原理》 期末考试试卷 对外经济贸易大学 2002一2003学年第二学期 《营销学原理》期末考试试卷(A卷) 课程代码及课序号：MKT206—8 01营销、00海关、00商检、00法律、00行政、01财务、 01会本、01信息、00留学生、01金融 学号： 姓名： 成 绩 班级： 课序号： 任课教师： 题号 111 IV V 合计 分值 I.True or False(20 points): 1.In a seller's market,sellers have more power;therefore,buyers have to be more active“marketers” 2.New technology is typically a force for creative destruction,which may mean that the new technology hurts the old technology. 3.The buyer decision process began long before the purchase is made and ends when the purchase is actually made. 4.Once a product has begun its life cycle,typically a firm can do little to extend it. 5.Dell's success is mainly due to its excellent supply chain management and logistics system. 6.Profit is usually negative during the product introduction stage of the product life cycle. 7.Line extension involves higher investment and risk compared to brand extension 8.A buyer would probably travel a considerable distance to purchase a convenience good. 9.People tend to interpret incoming information in a way that will support what they already believe.《营销学原理》 期末考试试卷 对外经济贸易大学 2002⎯2003 学年第二学期 《营销学原理》期末考试试卷（A 卷） 课程代码及课序号: MKT206—8 01 营销、00 海关、00 商检、00 法律、00 行政、01 财务、 01 会本、01 信息、00 留学生、01 金融 学号： 姓 名： 成 绩： 班级： 课序号： 任课教师： 题号 I II III IV V 合计 分值 I. True or False (20 points): _____ 1. In a seller’s market, sellers have more power; therefore, buyers have to be more active “marketers”. _____ 2. New technology is typically a force for creative destruction, which may mean that the new technology hurts the old technology. _____ 3. The buyer decision process began long before the purchase is made and ends when the purchase is actually made. _____ 4. Once a product has begun its life cycle, typically a firm can do little to extend it. _____ 5. Dell’s success is mainly due to its excellent supply chain management and logistics system. _____ 6. Profit is usually negative during the product introduction stage of the product life cycle. _____ 7. Line extension involves higher investment and risk compared to brand extension. _____ 8. A buyer would probably travel a considerable distance to purchase a convenience good. _____ 9. People tend to interpret incoming information in a way that will support what they already believe. 1