令2、 Applications(应用) 经济领域的应用如: 19J1. One goal of marketing managers is to identify similar consumer segments so that marketing programs can be developed and tailored to each segment. For example, they might group customers by their lifestyles. The result could be one group that likes outdoor activities another that enjoys entertainment and a third that likes cooking and gardening. Each segment may have distinct product needs and may respond differently to advertising approaches 2021/1/212021/1/21 6 cxt ❖ 2、Applications（应用） 经济领域的应用如： 例1. One goal of marketing managers is to identify similar consumer segments so that marketing programs can be developed and tailored to each segment. For example, they might group customers by their lifestyles. The result could be one group that likes outdoor activities, another that enjoys entertainment and a third that likes cooking and gardening. Each segment may have distinct product needs and may respond differently to advertising approaches